Since the introduction of the Apple App Store in 2008, there has been a huge boom in native mobile application development, and with the rise of Android, Apple is no longer alone. The numbers are staggering. 18 billion downloads from the iOS store, 10 billion for Android. Over this past holiday season alone, in one week the two big players saw a total of 1.2 billion downloads combined. As far as revenue numbers are concerned, it’s a gold rush out there!
Are native applications, as the numbers suggest, truly the way to go? Or should we be taking another look at browser-based applications? With new devices continually being introduced, competing platforms, and a shortage of available skill-sets, what really is the best strategy for getting your message across to the mobile consumer? Continue reading


